New Video – CES2026: Key Trends and Insights by Sonia Carreno, President of IAB Canada
Drawing on insights CES 2026, this video explores six shifts already underway that will shape how advertising fits into operations, ecosystems, and everyday life. These are not forecasts. They are patterns we can already see.
From Prompts to Systems: What 2026 Will Demand of Our Industry
Every January, CES offers an early signal. It shows us what companies are building for, what investors are funding toward, and what workflows are being rebuilt beneath the surface.