IAB Canada has updated its Digital Media IQ Assessment for 2026, reflecting ongoing changes across the digital advertising industry. First launched for 2025, the assessment was designed to benchmark digital media knowledge across the Canadian ecosystem and continues to evolve alongside the market.
The updated assessment reflects recent industry developments, with refreshed questions that address advancements in AI-enabled media, programmatic innovation, and modern measurement. It also expands coverage of privacy and data practices in response to ongoing regulatory and platform changes, and updates benchmarks to align with current expectations for digital media professionals.
Why It Matters
As digital media continues to grow in complexity, maintaining current industry benchmarks is essential. The refreshed Digital Media IQ Assessment helps individuals and organizations identify skill gaps, track progress, and invest in meaningful professional development.
Get Involved
The updated Digital Media IQ Assessment is now available. To learn more about participation and the assessment fees, contact [email protected].