Industry Outlook 2023 – Battening Down the Hatches
A note from IAB Canada President, Sonia Carreno Last week, the Canadian Chamber of Commerce hosted the Canada 360 Economic Summit. The annual event delves into the current state of […]
Data Clean Rooms: Why All the Fuss?
A guest post by Evan Wood, EVP & Chief Strategy Officer, Environics Analytics At IAB Canada we are putting the finishing touches on our upcoming Data Night– The Uncapped Potential […]
On the Road Again
We are packing our bags at IAB Canada for our cross-country trip that has two major cities on the agenda. We can hardly contain our excitement as we prepare to […]
The High Cost of Low Trust
Edelman’s highly anticipated Trust Barometer (in its 23rd year) has been released and business is being put in the hot seat by a demanding consumer set, who are amid a […]
IAB Tech Lab Unveils 2023 Priorities and Roadmap
Earlier this week the IAB Tech Lab, the global digital advertising technical standard-setting body, announced its key priorities and action plan for 2023 The Tech Lab’s roadmap encompasses all five […]
Let’s Chat(GPT) about AI
Elon Musk has often been quoted on his thoughts about artificial intelligence and how it will change the world. Filed neatly under “told you so”, Elon’s pet project – OpenAI […]
Highlighting New Ad Tech Capabilities for More Agile Planning, Measurement and Optimization
A Conversation with Amazon Ads. Following our Annual Report on Data event on December 5th, 2022, where we dug deep into how to effectively reach consumers in 2023 without third […]
IAB Canada Releases 2022 Salary Survey Findings
While 2022 has proven to be an unpredictable year for everyone it has been particularly challenging for those responsible for hiring at the agency level. With the top half of […]
CTV Should be on Everyone’s List in 2023
Looking into the New Year with Samsung Ads One of the greatest gifts we can receive annually is a peek into the crystal ball of some of our most-forward thinking […]
All Signs Point to First-Party Data and Conversations on Readiness
Cookie deprecation is changing everything. The most profound impact to marketers will be the way in which they manage their data in the absence (or major diminishment) of third-party sources. […]