Gearing up for the State of the Nation
IAB Canada has been busy in-session with Councils this month. Reflecting on Q1, while we continue to face an underlying theme of economic uncertainty, there is no shortage of concrete […]
Benchmarking Progess on DEI in Advertising
IAB Canada continues to support Diversity, Equity, and Inclusivity in the online advertising sector. By modifying taxonomies to better reflect what we are describing in our market (ie. blocklists and […]
iGaming Ontario Turns One – The Province Got You a Thriving Market & Proposed Amendments to AGCO Standards
Last week marked the first birthday of regulated iGaming in Ontario and the celebrations kicked off at a sold-out summit hosted by the Canadian Gaming Association. The mood was bright […]
IABs Taking a Look at Global Rules of Engagement
With “uncertainty” being a major theme in our industry at large, the need for tighter and clearly defined standards is at an all-time high. This is not lost on IABs […]
IAB Canada Releases the 2023 Digital For Reach Barometer Report
IAB Canada released its third annual Barometer Report on Digital Reach. The study provides a snapshot from the buy side on the general outlook of the industry in 2023, planned […]
Getting Ready for Sight, Sound & Motion
The IAB Canada crew is getting ready for our next Business of Digital event taking place March 29th in Toronto. Sight, Sound and Motion is all about new and existing […]
Generation AI
A lot has happened in the past few months and if you blinked, you may have missed one of the ad industry’s most profound growth spurts. From the launch of […]
IAB Canada Releases Retail Media Guide
As our awareness shifts towards first party data and the key it holds to unlocking the opportunities left for advertisers to address audiences in the next iteration of online advertising, […]
Clean Rooms Unplugged – IAB Canada Data Night Recap
Last week IAB Canada gathered the Toronto community for an intimate, unplugged, no-nonsense spotlight on the latest star of the tech stack – the clean room. While the winter storm […]
IAB Tech Lab Releases Data Clean Room Standards for Public Commentary
While the industry is in the thick of Moving Towards Cookie independence, publishers and marketers are shoring up their first party data and looking to Data Clean Rooms (DCRs) to […]