Amazon on How Marketers are Driving Performance and Reducing Costs
IAB Canada held its annual State of the Nation event on May 31st in Toronto. With several presentations focused on the current state of the economy in Canada, we followed […]
IAB Canada Launches the Digital Media Directory
IAB Canada announced the release of the Canadian Digital Media Directory at last week’s State of the Nation event. The directory was developed as part of IAB Canada’s ongoing commitment […]
IAB Canada Releases the Digital Advertising Revenue Report
IAB Canada was pleased to release the 2023 Internet Ad Revenue Survey report this week. The digital advertising industry experienced a year that could best be described as unpredictable. A […]
How Marketers Can Leverage AI to Unlock the Full Potential of Data at Massive Scale
Last week the house was packed at our annual State of the Nation. Bringing together our fantastic community and an agenda packed full of industry experts, we discussed some of […]
All Systems Tracking for Cookie Independence Second Half of 2024
On the addressability front, last week Google hit a major milestone with its announcement that measurement and relevance APIs would be available to developers to begin scaled, live-traffic testing, in […]
It’s Raining Regulation – An IAB Canada Policy Update
Privacy Continues to Heat Up Privacy professionals are gathering from all corners of our country for the annual IAPP Canada Privacy Symposium in Toronto. This year’s conference will undoubtedly focus […]
Insights on Upfronts: Key Predictions for 2023
It’s Upfronts season in Canada, the annual reveal of programming that will be made available for advertisers across all segments. With significant shifts in the way Canadians are consuming TV […]
A Surging Demand for IAB Canada & IAB Tech Lab’s Trusted News Allow List
IAB Canada has been tracking the Canadian News Bill C-18 and the concerns it has raised with regards to supporting access in the Canadian media marketplace. As a result, we […]
No AI Here
The Canadian media and marketing industry is alive with dynamic talent, innovation and design thinking. Underpinning our industry, is an impressive group of legendary individuals who have dedicated their careers […]
Canada’s Federal Privacy Bill – A Work in Progress
This week, we headed to the Hill for two productive days of meetings with policy makers and government officials representing all sides of a series of pressing issues for the […]