IAB Canada Releases the Results of the Q4 2025 Digital Advertising Salary Survey
IAB Canada has completed its latest Agency Salary Survey, offering a current snapshot of compensation, workplace trends, and evolving role expectations across Canada’s digital advertising sector. The study offers agency leaders a clear reference for talent planning and compensation discussions.
IAB Canada Updates Digital Media IQ Assessment
IAB Canada has updated its Digital Media IQ Assessment for 2025, reflecting ongoing changes across the digital advertising industry.
New Video – CES2026: Key Trends and Insights by Sonia Carreno, President of IAB Canada
Drawing on insights CES 2026, this video explores six shifts already underway that will shape how advertising fits into operations, ecosystems, and everyday life. These are not forecasts. They are patterns we can already see.
New Industry Framework Sets Standard for AI Transparency in Advertising
The Interactive Advertising Bureau (IAB) has released its first AI Transparency and Disclosure Framework to guide responsible use of generative AI in advertising.
Interactive Guide: Targeted Advertising Regulations in Canada
Built with Fasken’s Privacy and Cybersecurity team, this questionnaire-based guide offers publishers a clear, practical way to understand targeted advertising requirements across Canadian privacy regimes.
What Success Looks Like in DOOH for 2026
Canadian DOOH is entering a smarter, more accountable era where creativity drives measurable impact and amplifies campaigns across the media mix.
From Prompts to Systems: What 2026 Will Demand of Our Industry
Every January, CES offers an early signal. It shows us what companies are building for, what investors are funding toward, and what workflows are being rebuilt beneath the surface.
What the IAB Tech Lab’s Agentic Roadmap Means for the Future of Digital Advertising
Artificial intelligence is already embedded across the digital advertising ecosystem, but the next phase of evolution is moving beyond optimization tools and into agentic systems. These are autonomous software agents that can plan, negotiate, and execute advertising tasks on behalf of buyers and sellers.
A Note of Reflection from IAB Canada’s President
As we close out 2025, I find myself reflecting on a year that stretched our industry in profound ways, commercially, creatively, and humanly.
IAB Canada’s Report on Data 2025: A Year-End Look at the Future of Intelligence
IAB Canada’s annual Report on Data 2025 brought the industry together for an afternoon of insights that showcased how quickly data, media, and measurement practices are evolving across the country this week. This yearly tradition allows industry to review the year past while setting the tone for the year ahead.