You’ve Gotta Know when to Hold’em – Planning a Successful iGaming Launch
Deloitte’s recent report on the iGaming industry in Canada “Bettor Perspectives” states that “the legalization of single-sports betting is one of the most significant developments the Canadian sports, entertainment and […]
Canada’s Got Talent…Issues – 2022 Currency of Talent
Last week, Dooly, a SaaS provider specializing in sales, released their 2022 Sales Happiness Index Report. The U.S. study surveyed over 600 sales professionals in Q4 2021 about the state […]
Operators Chomping at the Bet – iGaming Regulations Unplugged
Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers […]
IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)
On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that […]
The Rule of 40 – CTV for Reach
Last month, IAB Canada hosted two significant events that delved into the world of “Reach”. The first was a cross-council panel discussion about the rise of audio and “theatre of […]
Minding the PET Store – Optable Talks Clean Rooms
Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of […]
Supporting Reliable News Sources in a Time of Conflict
IABs across the globe have signalled a renewed focus on the importance of supporting news coverage and combatting misinformation during this tragic time of conflict. As journalists continue to report […]
Listening to the Power of Audio
IAB Canada’s Audio Planner of 2022 Event Recap Last week our IAB Canada Audio Committee hosted “The Audio Planner of 2022”. This event brought together a panel of passionate experts who […]
IAB Canada Releases the 2022 Digital for Reach Barometer Report
This week, IAB Canada released the second annual Digital for Reach Barometer Report. A buy-side study that probes priorities, topline estimated increases and declines in expenditure and captures a current […]
Brand Relevancy and Reach in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully […]