The Privacy Long Game – Sustainable Solutions for Building Consumer Trust
Practically every session at IAB’s three-day Annual Leadership Meeting touched on how our industry must find the means to move forward in a truly privacy-first way. The strong sentiment seems […]
The Great Measurement Debate @ ALM
The IAB Annual Leadership meeting was in full swing this week with hundreds of industry stakeholders listening attentively to the state of digital media live from New York. This year’s […]
IAB Release: 2022 State of Data Report
IAB has released its fifth annual report on the state of data and measurement with input from over 200 industry leaders across brands, agencies, publishers, ad tech, and data companies. On […]
IAB Canada Announces the 2022 Board of Directors
IAB Canada is thrilled to release the new slate of Board of Directors announced at this week’s Annual General Meeting. Jeff Lancaster, Agency Lead, North America at LinkedIn has been […]
A 2021 Q4 Industry Round-up – IAB Canada’s Report on Data
IAB Canada held its annual Report on Data event this week. This year’s discussions captured an industry that has undergone significant changes over the past two years while looking forward to […]
The Future is Bright – A Snapshot of the DOOH Opportunity
Digital out of Home (DOOH) is on a major growth trajectory and the future is bright as we head into 2022. So much work has gone on in this space […]
Navigating the Ocean of Data
Thoughts from the IAB Canada Community It’s Data Season at IAB Canada and we are in the final stages of assembling a stellar cast of industry experts to join us […]
The Net on Net Zero Carbon Media
As 2021 draws to a close, IAB Canada is looking forward and preparing for the coming year by conducting stakeholder discussions and evaluating the current state of the global supply […]
Who’s Paying (for) Attention?
It’s Data Season at IAB Canada. As we prepare for our Report on Data event on November 30th, we will be covering off all angles of the subject by exploring […]
IAB Canada Gold Standard & Better Ads
Earlier this week, the Coalition for Better Ads (CBA) announced that it has developed a Better Ads Standard for mobile apps to expand its efforts to improve the online ad experience for […]