Sustainability has Landed in Online Advertising – An Earth Day 2022 Reflection
The last in-person Cannes Lions Festival in 2019, placed the practice of “greenwashing”, which means talking up the benefit to the environment of a practice, product, or service despite there […]
Leveraging the Shopping Soundtrack
As IAB Canada prepares for our 5th Annual Location Based Advertising event taking place on April 27, 2022, we are noticing that one area is seeing rapid development and innovation. […]
IAB Canada Releases the 2022 Currency of Talent Barometer Study
IAB Canada has released the first of a three-part series of resources that addresses the challenges in recruiting and retaining talent in the online advertising industry. The 4th Annual Currency […]
Another Bad Day for Ad Fraud – IAB Tech Lab Tightens the ads.txt Specification
This week, IAB Tech Lab announced an update to the ads.txt specification which has been widely adopted as an effective measure against ad fraud. The updated specification is now out […]
The Knock-on Effects of the Great Resignation
IAB Canada held several Council meetings this week to discuss the most pressing issues faced by the respective industry stakeholder groups. Across all discussions we heard a consistent theme – […]
Online News Act Aims to Formalize Support for “Made in Canada” News
On Tuesday, April 5, 2022, Ottawa announced plans to pass a new bill that aims to enhance fairness in the Canadian digital news marketplace and contributes to the sustainability of […]
IAB Canada Releases 2022 Media Inflation Report
After several years of uncertainty about the impact of global affairs on our industry, IAB Canada released The Media Inflation 2022 Report to assess the rising costs of media. Sourced […]
The First-Party Data Reality Cheat Sheet
IAB Canada hosted our Business of Digital: First-Party Data event this week. The discussion included a full slate of thought leaders that are on the frontlines, working with and shaping […]
Ready, Set, Launch – Regulated iGaming in Ontario Prepares to Take Off
With the launch of regulated iGaming in Ontario weeks away, we continue to support and act as a resource to both regulators and industry as we collectively embark into unchartered territory. […]
Making Privacy a Positive Experience: Didomi Weighs in on the First Party Data Reality
In preparation for next week’s Business of Digital: The First Party Reality – The New Rules of Engagement, we sat down with IAB Canada member and topic sponsor, Didomi to get their unique take on […]