Key Insights from Roku’s Video-on-Demand Evolution Report 2025
The Roku Video on Demand (VOD) Evolution Report 2025 reveals critical insight into the dramatic shifts in TV streaming as well as how marketers should tune in and take advantage of these developments.
Tracking Trends from DMEXCO 2024
This week almost 30,000 digital advertising professionals made their way to DMEXCO, one of the world’s largest online advertising and marketing conferences in Cologne, Germany organized by BVDW (IAB affiliate in Germany) and several presenting partners including IAB Europe.
IAB Canada and RCC Join Forces to Drive Retail Media Forward in Canada
IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
IAB Tech Lab Announces Significant Milestone to the Privacy Taxonomy
Today, the digital advertising industry is taking a big step towards better, standardized data privacy practices through substantial developments with the IAB Tech Lab’s Privacy Taxonomy.
Engaging Addressable Audiences – Snap Spotlights Innovations
With significant investments in machine learning models, improved signals, and optimized ad formats, IAB Canada member and Elite Corporate Sponsor, Snap has shared with us, recent product enhancements that demonstrate their dedication to delivering performance across the whole marketing funnel.
Canada’s Digital Ad Industry Faces DST Disruption
The new Digital Services Tax (DST) is set to disrupt Canada’s $18B digital advertising ecosystem, hitting businesses hard.
IAB Releases Attention Metrics Guide
The IAB US Attention Task Forces has released a series of helpful resources on the state of attention measurement. Brands globally have shifted their efforts towards capturing attention metrics.
OPC’s Deceptive Privacy Practice Report – How TCF Canada Can Help
The Privacy Commissioner of Canada, together with 25 privacy enforcement authorities from across Canada and internationally, issued findings from a “sweep” conducted earlier this year of more than 1,000 websites and mobile apps.
AI Challenges Sustainability
AI continues to be top of mind as a disruptive force to the ad industry as our members test, integrate and evaluate its impact to the value chain. It is quickly becoming clear that the growing and widespread use of AI for various applications can undermine sustainability initiatives.
The Cookie Lives On
Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings.