IAB Tech Lab Publishes New CTV Ad Portfolio to Standardize Connected TV Advertising Formats
The IAB Tech Lab announced the release of its Connected TV (CTV) Ad Portfolio, a new industry framework that standardizes key CTV advertising formats, alongside an updated Guide to Programmatic CTV.
IAB Tech Lab Opens Public Comment on New Deals API Specification
IAB Tech Lab has released the Deals API Specification for public comment through January 31, 2026. The Deals API is intended to provide one standardized schema for programmatic deal metadata, so buyers, sellers, and intermediaries can describe and interpret deal terms the same way across platforms.
Privacy Regulation Is Reshaping How Data Is Collected
Canada’s private sector has long operated under the Personal Information Protection and Electronic Documents Act (PIPEDA), which enforces ten fair information principles to govern the collection, use, and disclosure of personal information.
IAB Canada Mid-Year Recap
As the industry heads into a well-earned summer break, IAB Canada reflects on a year marked by remarkable momentum.
Global Alignment on Privacy: UK Regulator Endorses IAB Tech Lab’s Data Deletion Request Framework
The UK Information Commissioner’s Office (ICO) has formally recognized the Data Deletion Request Framework (DDRF) in its latest Online Tracking Strategy Update, calling out the specification as a meaningful step forward in improving how deletion and withdrawal requests are handled by third-party digital advertising participants.
Shaping Canada’s Digital Future: Trade, Tax, and Policy on the Global Stage
IAB Canada welcomes the renewed momentum in Canada’s trade discussions with both the European Union and the United States—two key partners in shaping the future of digital markets.
Canada’s Creator Economy: From Side Hustle to Structural Force
Content creators are increasingly operating as full-fledged media publishers – building audiences, distributing content, and shaping public discourse.
The Dawn of Pay-Per-Crawl Triggers AI and Monetization Standards
Cloudflare’s latest launch and IAB Tech Lab’s Content Ingest API mark a turning point for fair use in the age of generative AI.
Gaming Is a Full-Funnel Strategy
Key Insights from Dentsu’s Global Report and IAB’s Measurement Framework Signal a Turning Point in Gaming Advertising for Brands
Cannes Lions 2025 – A Quick Guide for IAB Canada Members
As the 72nd Cannes Lions Festival approaches (June 16–20), we’ve pulled together a quick guide to help IAB Canada members navigate the week.