Sandbox Cordoned Off Until 2025
Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
Addressable Audiences in a Privacy-First World
In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user’s privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
Booming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands
Canada’s in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.
IAB Tech Lab Updates OpenRTB to Support Privacy Sandbox’s Protected Audience API
The IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal step towards helping […]
IAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB Tech Lab Feedback
IAB Canada recently hosted a webinar with IAB Tech Lab CEO Anthony Katsur to present the complexities and potential challenges of Google’s Privacy Sandbox initiative. This bold proposal aims to […]
Canadians are rediscovering the open internet as revealed in The Trade Desk Intelligence’s Open Internet Report 2024
The Trade Desk Intelligence reveals a compelling trend in its Open Internet Report 2024: consumers are rediscovering the open internet, a vibrant realm of news websites, CTV, and podcast networks […]
Yahoo Identity Solutions Prepare Advertisers for Cookie Independence
Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated […]
Canadian Perspectives on AI: Report Highlights Trust, Regulation, and Inclusion
Artificial intelligence (AI) is poised to bring about positive social changes, yet ensuring its responsible and ethical implementation remains a top priority. TELUS, a leading telecommunications company dedicated to responsible […]
IAB Canada and Insider Intelligence’s Retail Media in Canada 2024 Survey Highlights
At the Retail Media Summit held this week by the Path to Purchase Institute, Sonia Carreno, President of IAB Canada, shares pivotal insights into the development of retail media, often […]
IAB Tech Lab Releases Privacy Sandbox Use Case Analysis
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the challenges associated with the industry’s adoption of Google’s Privacy Sandbox. The […]