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Tag: CTV

What Success Looks Like in CTV for 2026

Connected TV has established itself as a critical component of Canada’s video ecosystem. Fragmentation across platforms and devices is driving a greater emphasis on quality reach, accountable measurement, and outcomes beyond traditional television metrics.
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IAB Tech Lab Publishes New CTV Ad Portfolio to Standardize Connected TV Advertising Formats 

The IAB Tech Lab announced the release of its Connected TV (CTV) Ad Portfolio, a new industry framework that standardizes key CTV advertising formats, alongside an updated Guide to Programmatic CTV.
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Understanding Canada’s Evolving CTV Landscape 

Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
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IAB Canada’s Data Night: Industry Gets Real on Premium Video

IAB Canada’s Data Night in Toronto was electric. Data Night once again proved why it’s become the gathering place for Canada’s digital media leaders.
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The Future of Connected TV Advertising in Canada: Insights from IAB Canada’s Data Night

Connected TV (CTV) took center stage at IAB Canada’s Data Night Toronto featuring key players from Roku, Yahoo DSP, Corus Entertainment, Rogers Sports & Media, KINESSO, and Magnite. The event explored shifting audience behaviors, the complexities of addressable audiences, and innovations in data-driven advertising.
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IAB Canada Kicks Off 2025 with Exciting New Episodes of the Business of Digital Podcast Featuring Environics Analytics and Yahoo 

2025: The Year of Now – Advancing Identity Solutions and Digital Advertising in Canada; 2025: The Year of Connected TV—Insights from Yahoo's Jon Finnie
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CES 2025: Ushering in the age of hyper-personalization IAB Canada’s Sonia Carreno

This article, originally published in Campaign Magazine, features IAB Canada’s Sonia Carreno as she shares some of her marketing-related takeaways from this year's Consumer Electronics Show.
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Data Night Toronto Insights – The Industry Unfazed 

As the fate of third-party cookies remains uncertain, digital advertisers are getting creative. During a recent IAB Canada Data Night panel discussion, industry leaders shared how unfazed they are by cookie uncertainty.
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Key Insights from Roku’s Video-on-Demand Evolution Report 2025

The Roku Video on Demand (VOD) Evolution Report 2025 reveals critical insight into the dramatic shifts in TV streaming as well as how marketers should tune in and take advantage of these developments.
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Holiday Streaming Season Kicks Off Earlier Than Expected, Says Roku

The holiday season is rapidly approaching, and with it comes a surge in advertising activity. This comes earlier than expected, and many traditional assumptions about consumer behaviour may not hold true in the ever-changing digital advertising industry. Marketers need solid facts to create a jolly experience for their customers.
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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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