IAB Canada is proud to announce the launch of its first joint initiative with the Retail Council of Canada (RCC) – a nationwide survey aimed at assessing the evolving Retail Media landscape in Canada. As the retail industry continues to embrace digital transformation, this study seeks to capture critical insights into the current state of Retail Media, providing valuable benchmarks for both retailers and media buyers.
The study is designed for two key audiences: retailers who are either already active in the Retail Media space or are planning to develop offerings, and media buyers who are making investments on behalf of their clients or brands. By participating, you will contribute to shaping the understanding of how Retail Media is growing, how budgets are being allocated, and the overall health of this emerging platform in the Canadian market.
Why Your Participation Matters
Your insights will be instrumental in helping the industry gauge the rate of adoption, identify trends, and provide guidance for future strategies. The collective input from the agency and retail communities will offer a clearer picture of how this rapidly growing segment is impacting the broader advertising ecosystem.
This is a unique opportunity to have your voice heard and contribute to a critical study. To show our appreciation, all survey participants will have a chance to win a complimentary ticket to IAB Canada’s highly anticipated Report on Data event, taking place in Toronto on November 27, 2024, where the survey findings will be unveiled.
We encourage you to take just five minutes to share your insights and help shape the future of Retail Media in Canada. Your participation is vital, and we look forward to sharing the results with you soon. Start the survey now.