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Tag: Retail Media

Humans of Digital – Taha Dharamsi on Solving Fragmentation, Building Better Measurement, and Why Collaboration Matters Now More Than Ever

Humans of Digital features Taha Dharamsi, Senior Trading Specialist, The Trade Desk
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An Untapped Opportunity: Why Brands Outside of Retail Should Invest in In-Store Audio 

In-store audio gives non-retail brands a powerful way to reach focused, high-intent shoppers in a captive environment. With strong brand lift and measurable conversions, it offers a rare full-funnel opportunity right in the aisle.
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Retail Media Gets a Rebrand 

Canada’s retail media landscape is evolving at record speed, propelled by omnichannel shopping behaviours, loyalty ecosystems, and data collaboration capabilities that stretch far beyond traditional media placements.
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Digital Rocks for the Canadian Back-to-School Shopper -Vividata reports

Before we turn our attention to the Holiday Shopping season, we wanted to reflect on back-to-school and how digital media is becoming the “it” channel for back-to-school shopping.
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OPC Takes Aim at Biometrics – What  Canadian Advertisers Need to Know 

Biometrics are moving from hype to real-world use in digital out-of-home (DOOH) and retail media. They’re mainly used for anonymous audience analytics (e.g., presence, dwell, age-range estimation) and sometimes to trigger dynamic creative insertion.
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Luxury Retail in Canada – Insights from Globe Media Group’s 2025 Reader Study 

A recent Luxury Retail Trends report from Globe Media Group (2025) offers a timely snapshot of how Canadian luxury consumers are engaging with media and making purchasing decisions and it signals key opportunities for brands and advertisers in this space. 
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Signals from Europe: What Canada Can Learn from Multi-Markets in Motion

At Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.
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A Visual Guide to Get Started with Retail Media

IAB Canada has published a new visual explainer that helps advertisers quickly navigate the fundamentals of Retail Media.
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Navigating Retail Media in a Tariff Storm 

As geopolitical tensions flare and a renewed U.S.–Canada trade conflict escalates, the retail landscape is bracing for a storm.
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Harmonizing Retail Media – A New Playbook on the Impact of In-Store Audio Advertising in Canada 

IAB Canada is proud to unveil the Harmonizing Retail Media: The 2025 In-Store Audio Playbook, a collaborative research initiative with Leger and Stingray Advertising.
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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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