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2017_IAB_VideoLandscapeReport
IABCanadaWPProgSocApril20171
IAB_Canada_VR_AR Mtg_DRAFT_AB Unity
With transparency being top of mind for programmatic buyers, IAB Canada’s Ad Tech Council have published a white paper that outlines each component of a digital media campaign in detail. […]
What it is and how brands can harness the model for social media endeavors After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a […]
IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in […]
As a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space: [button href=”/wp-content/uploads/2016/12/ContentMarketing-Glossary-English.pdf” […]
Attracting and retaining talent continues to be a major challenge for organizations in the Canadian digital advertising marketplace, especially when searching for employees with high demand skill sets like research, […]
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
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