SocialMedia-Glossary-English

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Regardless of media channel, the onus is on the advertising community at large, to maximize the benefits of the digital media supply chain while protecting the integrity of our brands and ensuring our investments are smart. Over the past two decades, online investment has grown exponentially which has led to important conversations around quality and

IAB Tech Lab – OpenDirect 2.0 for Public Comment – Canadian Draft – Jan 11, 2018

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With transparency being top of mind for programmatic buyers, IAB Canada’s Ad Tech Council have published a white paper that outlines each component of a digital media campaign in detail. […]

What it is and how brands can harness the model for social media endeavors   After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a […]

IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in […]

As a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space: [button href=”/wp-content/uploads/2016/12/ContentMarketing-Glossary-English.pdf” […]

Attracting and retaining talent continues to be a major challenge for organizations in the Canadian digital advertising marketplace, especially when searching for employees with high demand skill sets like research, […]