In early 2018 at the IAB Annual Leadership Meeting, IAB announced a paradigm-shifting thesis to capture, explain and understand an “enduring shift in the way the consumer economy operates”, a […]

To view the Branded Content Guide, click here. As brands continue to identify new ways to engage with their consumer, the idea of Branded Content remains an area of interest, […]

The first of its kind Publisher Media Kit is Canada’s own comprehensive Digital Media Buying Guide, set to demonstrate the vast scope of IAB Canada Publisher offerings available to media buyers and planners […]

The IAB Tech Lab announced the formation of the Blockchain Working Group on September 18, 2017 under the leadership of Richard Bush, President, NYIAX, and Michael Palmer, Director, GroupM. Thanks […]

The Who, What, Why, When and How of AR/VR + a glossary of terms. Click here to download IAB Canada’s Guide to AR/VR 2018  

IAB Canada Glossary of Terms IAB Canada Glossaire des Termes

SocialMedia-Glossary-English

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Regardless of media channel, the onus is on the advertising community at large, to maximize the benefits of the digital media supply chain while protecting the integrity of our brands and ensuring our investments are smart. Over the past two decades, online investment has grown exponentially which has led to important conversations around quality and

IAB Tech Lab – OpenDirect 2.0 for Public Comment – Canadian Draft – Jan 11, 2018