Find here our library of archived Partner Research and Case Study.
| Source | Research | Release Date |
|---|---|---|
| Standard Media Index (SMI) | Standard Media Index (SMI) Quarterly Ad Spend Reports | May 5, 2021 |
| Moat & IAB Canada | Moat Releases Custom Canadian Publisher Group Benchmarks for Q1 ‘2017 | June 2, 2017 |
| Brightroll and IAB Canada | BrightRoll and IAB Canada’s 2015 Advertising Agency Survey | February 7, 2017 |
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
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