Canada’s “Gutenberg Moment”: What Minister Evan Solomon’s Vision Means for Digital Advertising
Minister Evan Solomon outlines an ambitious plan to secure Canada’s digital sovereignty and accelerate responsible AI adoption.
IAB Canada’s Data Night: Industry Gets Real on Premium Video
IAB Canada’s Data Night in Toronto was electric. Data Night once again proved why it’s become the gathering place for Canada’s digital media leaders.
IAB Canada Launches ‘Digital Means Business’ to Power the Engine of Canada’s Economy
IAB Canada has launched Digital Means Business, a national hub offering resources, training and access to Canadian media platforms to help small businesses unlock measurable growth and compete globally through digital advertising.
IAB Canada’s 2025 Winning Holiday Advertising Check List
Fresh from IAB Canada’s Holiday Advertising Skills Lab, the 2025 Winning Holiday Advertising Checklist urges planners to think season-long including Q5, meet shoppers online and in-store, leverage premium CTV for scale, create authentically for Canada’s diversity, and prove incremental lift with baked-in measurement.
Digital Rocks for the Canadian Back-to-School Shopper -Vividata reports
Before we turn our attention to the Holiday Shopping season, we wanted to reflect on back-to-school and how digital media is becoming the “it” channel for back-to-school shopping.
Privacy Regulation Is Reshaping How Data Is Collected
Canada’s private sector has long operated under the Personal Information Protection and Electronic Documents Act (PIPEDA), which enforces ten fair information principles to govern the collection, use, and disclosure of personal information.
Autonomous AI: The Next Evolution in Performance Marketing
We spoke with Kaitlin Forbes, Director, Product Marketing at Quantcast, about the evolution of AI in marketing. She explained that artificial intelligence isn’t new, but the fundamental shift is from automation to autonomy.
OPC Takes Aim at Biometrics – What Canadian Advertisers Need to Know
Biometrics are moving from hype to real-world use in digital out-of-home (DOOH) and retail media. They’re mainly used for anonymous audience analytics (e.g., presence, dwell, age-range estimation) and sometimes to trigger dynamic creative insertion.
IAB Canada Mid-Year Recap
As the industry heads into a well-earned summer break, IAB Canada reflects on a year marked by remarkable momentum.
IAB Canada Summer Policy Round-Up
As Summer approaches, IAB Canada is pleased to share a snapshot of our latest advocacy work across the digital advertising and media landscape.