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Category: Community Uninterrupted

An Untapped Opportunity: Why Brands Outside of Retail Should Invest in In-Store Audio 

In-store audio gives non-retail brands a powerful way to reach focused, high-intent shoppers in a captive environment. With strong brand lift and measurable conversions, it offers a rare full-funnel opportunity right in the aisle.
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IAB Canada Policy Roundup – CRTC redefines Canadian Content and Europe proposes amendments to the GDPR

Regulatory momentum is accelerating at home and abroad, with the CRTC redefining Canadian content and the EU proposing major GDPR amendments, signaling a rapidly shifting compliance landscape for the digital advertising sector.
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IAB Canada & Dale Carnegie Partner to Rehumanize Media Sales in Canada

IAB Canada partnered with Dale Carnegie Training this month to host a media sales-focused workshop on rehumanizing the media sales experience. The session brought together all levels of sales teams from across the industry for an evening of fun, interaction, and practical professional development. 
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Preparing for the Agentic Era: IAB Tech Lab Advances New Infrastructure with the User Context Protocol 

IAB Tech Lab has introduced the User Context Protocol, a new open standard built for the agentic AI era where intelligent systems rely on fast, interoperable, and privacy-aware signal exchange. Powered by embeddings rather than traditional text-based data, UCP enables more efficient ad selection, real-time intent understanding, and trusted communication across the supply chain. As AI reshapes programmatic decisioning, this new framework offers the modern infrastructure the industry needs, and IAB Canada encourages members to stay engaged as these standards take shape.
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Setting a New Global Standard: IAB Launches Cross-Industry Attention Measurement Framework 

IAB has introduced a new global attention measurement framework, developed with the MRC and CIMM, that brings long-needed clarity to how attention should be defined, validated, and applied across the industry. The new guidelines and marketer playbook give brands, agencies, publishers, and platforms a shared language and practical direction for using attention as a meaningful input alongside delivery and outcome metrics. IAB Canada is proud to support this work as our market moves toward more transparent, accountable, and future-ready measurement practices.
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Rehumanizing Media Sales: Why the Modernized 360 Report Matters More Than Ever 

As automation and AI reshape the marketplace, human connection remains essential in media sales. IAB Canada is partnering with Dale Carnegie for a November 18 training session in Toronto that focuses on the relationship and communication skills that help media sellers succeed.
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Understanding Canada’s Evolving CTV Landscape 

Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
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Digital Out of Home in Canada: Accelerating Toward Integration and Maturity

Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
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IAB Canada’s Data Morning Vancouver Delivers Big Conversations on Video, Data, and Creativity 

The IAB Canada team made it out to Vancouver to host a special morning edition of our Data Night. The morning brought together marketers, publishers, and tech leaders for lively discussions on the evolving video landscape, the meaning of “premium,” and how data is shaping smarter cross-platform strategies. 
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Demystifying Signals

Every ad impression is a data-driven decision made in milliseconds within a fast-paced programmatic ecosystem. Demystifying Signals unpacks the foundational elements that make those decisions possible: the signals flowing through the bid stream.
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Posts by Category

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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