Demystifying Signals
Every ad impression is a data-driven decision made in milliseconds within a fast-paced programmatic ecosystem. Demystifying Signals unpacks the foundational elements that make those decisions possible: the signals flowing through the bid stream.
Winning the Infinite Customer Journey: 3 Must-Haves for Canadian Marketers
The traditional customer journey—a predictable, linear path from awareness to purchase—is a relic. Today’s Canadian consumer engages in a complex, multi-faceted journey that involves searching, streaming, scrolling, and shopping across countless touchpoints, often simultaneously. In fact, every day, consumers interact with around 130 mobile touchpoints.
Preserving Integrity in the Age of AI Acceleration
At The Gathering in Banff last week, the conversation about AI and creativity got uncomfortably real… in a human kind of way.
Empowering Canadian SMBs Through Digital: IAB Canada at the Small Business Summit
Last week, IAB Canada had the pleasure of connecting with hundreds of entrepreneurs and business owners at the Small Business Summit, where we proudly showcased our Digital Means Business initiative — a national effort to help small and medium-sized businesses (SMBs) unlock the power of digital advertising.
The Future of Search Advertising Is Conversational — Are You Ready?
Search is no longer just keywords and blue links. AI is rapidly transforming how people find and act on information. Users are turning to conversational assistants like Perplexity, Claude, and Brave Search, where answers, recommendations, and even transactions happen within the interface.
Interactive Audio Is Here. Is Your Brand Ready to Talk Back?
Voice-enabled AI is reshaping how people search, shop, and engage with media. Audio is emerging as the most natural interface for this shift. The new IAB Global report, Advertising’s Interactive Audio Future (October 2025), offers a timely look at how conversational technology is creating new marketing opportunities.
This Is the One You’ll Want to Be in the Room For: The Future of Selling Media
On November 18th, IAB Canada is teaming up with Dale Carnegie for an exclusive, unplugged seminar that will reignite the spark in Canada’s media sales community.
Retail Media Gets a Rebrand
Canada’s retail media landscape is evolving at record speed, propelled by omnichannel shopping behaviours, loyalty ecosystems, and data collaboration capabilities that stretch far beyond traditional media placements.
Digital Advertising Poised to Surpass $21 Billion in 2025: IAB Canada Forecasts Continued Growth Amid Industry Transformation
IAB Canada’s latest Internet Advertising Revenue Survey and Forecast projects another year of solid growth for the Canadian digital advertising market — with revenues expected to reach $21.2 billion in 2025, up from $18.2 billion in 2024.
IAB Canada Releases AI Use Cases for Digital Advertising
IAB Canada launches the AI Use-Case Map, a practical guide to help teams move from hype to hands-on results.