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Category: Community Uninterrupted

Canada’s Creator Economy: From Side Hustle to Structural Force

Content creators are increasingly operating as full-fledged media publishers – building audiences, distributing content, and shaping public discourse.
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The Dawn of Pay-Per-Crawl Triggers AI and Monetization Standards

Cloudflare’s latest launch and IAB Tech Lab’s Content Ingest API mark a turning point for fair use in the age of generative AI.
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Gaming Is a Full-Funnel Strategy

Key Insights from Dentsu’s Global Report and IAB’s Measurement Framework Signal a Turning Point in Gaming Advertising for Brands 
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Celebrating Canada

To mark Canada Day, we’re celebrating with a bold visual look at Canadian innovations that shape the future of digital media and advertising.
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Luxury Retail in Canada – Insights from Globe Media Group’s 2025 Reader Study 

A recent Luxury Retail Trends report from Globe Media Group (2025) offers a timely snapshot of how Canadian luxury consumers are engaging with media and making purchasing decisions and it signals key opportunities for brands and advertisers in this space. 
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Bold Ideas from Cannes Lions 2025: B2B 201 – The Social Operating System Behind Every Business Decision

B2B marketing has long been seen as the less exciting cousin of the fast-paced consumer-facing counterpart. It’s been approached as a highly rational, linear and data-driven purchase cycle.
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Bold Ideas from Cannes Lions 2025: Joy as a Strategy

Day three at Cannes was jammed with alternative thinking, exciting announcements and another load of insights to bring back to the industry. In today’s meditation, I homed in on a beautiful through line. “Joy” as a strategic play.
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Bold Ideas from Cannes Lions 2025: Purpose in Practice – How Brands Are Fueling Real-World Innovation

The session opened with two stark facts – half the world still lacks access to basic healthcare and one in four people don’t have safe drinking water.
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Bold Ideas from Cannes Lions 2025- Maslow’s Pyramid, Reimagined

Day two at Cannes had a lot of insightful gems throughout the day. Rather than delving into a singular session, I will try to weave a narrative around one of my favourite psychological models – Maslow’s hierarchy of needs.
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Bold Ideas from Cannes Lions 2025: The De-Shittification of Advertising

One of my favourite themes emerging from today’s discussions on day one of Cannes Lions 2025 was the deep dive into a relatively new industry buzzword – and, arguably, a necessary rallying cry: de-shittification.
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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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