Shaping Canada’s Digital Future: Trade, Tax, and Policy on the Global Stage
IAB Canada welcomes the renewed momentum in Canada’s trade discussions with both the European Union and the United States—two key partners in shaping the future of digital markets.
Canada’s Creator Economy: From Side Hustle to Structural Force
Content creators are increasingly operating as full-fledged media publishers – building audiences, distributing content, and shaping public discourse.
The Dawn of Pay-Per-Crawl Triggers AI and Monetization Standards
Cloudflare’s latest launch and IAB Tech Lab’s Content Ingest API mark a turning point for fair use in the age of generative AI.
Gaming Is a Full-Funnel Strategy
Key Insights from Dentsu’s Global Report and IAB’s Measurement Framework Signal a Turning Point in Gaming Advertising for Brands
Celebrating Canada
To mark Canada Day, we’re celebrating with a bold visual look at Canadian innovations that shape the future of digital media and advertising.
Luxury Retail in Canada – Insights from Globe Media Group’s 2025 Reader Study
A recent Luxury Retail Trends report from Globe Media Group (2025) offers a timely snapshot of how Canadian luxury consumers are engaging with media and making purchasing decisions and it signals key opportunities for brands and advertisers in this space.
Bold Ideas from Cannes Lions 2025: B2B 201 – The Social Operating System Behind Every Business Decision
B2B marketing has long been seen as the less exciting cousin of the fast-paced consumer-facing counterpart. It’s been approached as a highly rational, linear and data-driven purchase cycle.
Bold Ideas from Cannes Lions 2025: Joy as a Strategy
Day three at Cannes was jammed with alternative thinking, exciting announcements and another load of insights to bring back to the industry. In today’s meditation, I homed in on a beautiful through line. “Joy” as a strategic play.
Bold Ideas from Cannes Lions 2025: Purpose in Practice – How Brands Are Fueling Real-World Innovation
The session opened with two stark facts – half the world still lacks access to basic healthcare and one in four people don’t have safe drinking water.
Bold Ideas from Cannes Lions 2025- Maslow’s Pyramid, Reimagined
Day two at Cannes had a lot of insightful gems throughout the day. Rather than delving into a singular session, I will try to weave a narrative around one of my favourite psychological models – Maslow’s hierarchy of needs.