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IAB Canada has a long history of supporting charitable organizations by maintaining a library of charitable organization creative assets to choose from when the opportunity arises to donate inventory. Historically, […]
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Digital Out-of-Home (DOOH) advertising is a growing area of interest for marketers in Canada, whether as a standalone strategy or an extension of existing media plans. To unlock its full […]
This page contains a series of useful guides, links and information, developed by IAB with help from our Working Groups and like-minded members, to help industry navigate social responsibility. IAB Canada is […]
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Please find below a copy of the English and French rules for the 360 Digital Media Survey 360 Digital Survey Rules – English 360 Digital Survey Rules – French
Consumer Data Platform (CDP) Guide The purpose of this guide is to provide information to the online advertising industry on CDP’s, outlining its key purpose, critical components, individual features as […]
This page contains a series of useful guides developed by IAB Canada with the help of our Working Groups to be used as tools to help navigate the deprecation of […]
Our Community Uninterrupted Webinar Recordings can be found below. To access our list of upcoming webinars please click here. Trust and Accountability March 23, 2021 – Advertising in 2021 and […]
Consent Management Platform (CMP) Guide The purpose of this guide is to provide information to the online advertising industry on CMP’s, outlining its key purpose, critical components, individual features as […]
According to Comscore, mobile accounted for 71.3% of time spent on digital media in 2019. As Canadians shift to higher frequency of mCommerce transactions, ad revenue dollars are quickly following […]
An Invitation to Help Move Towards Cookie Independence with Global Project Rearc IAB has initiated “Project Rearc”, a global initiative designed to get stakeholders across the digital advertising and media […]
