Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
The business of digital advertising depends heavily on skilled talent in the marketplace. Our industry has a wide range of disciplines that includes everything from strategic consulting to hands-on execution […]
WE HAVE MOVED THIS RESOURCE TO CANADIAN LEGISLATION, CLICK HERE.
IAB Canada has a long history of supporting charitable organizations by maintaining a library of charitable organization creative assets to choose from when the opportunity arises to donate inventory. Historically, […]
WE HAVE MOVED THIS RESOURCE TO global PRIVACY, CLICK HERE.
Digital Out-of-Home (DOOH) advertising is a growing area of interest for marketers in Canada, whether as a standalone strategy or an extension of existing media plans. To unlock its full […]
This page contains a series of useful guides, links and information, developed by IAB with help from our Working Groups and like-minded members, to help industry navigate social responsibility. IAB Canada is […]
WE HAVE MOVED THIS RESOURCE TO Privacy, CLICK HERE.
Please find below a copy of the English and French rules for the 360 Digital Media Survey 360 Digital Survey Rules – English 360 Digital Survey Rules – French
Consumer Data Platform (CDP) Guide The purpose of this guide is to provide information to the online advertising industry on CDP’s, outlining its key purpose, critical components, individual features as […]
This page contains a series of useful guides developed by IAB Canada with the help of our Working Groups to be used as tools to help navigate the deprecation of […]
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
Read the Case Study