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Category: Community Uninterrupted

Bold Ideas from Cannes Lions 2025: Neurodivergent Minds – The Business Imperative Brands Can’t Afford to Miss

Amidst the AI buzz throughout the La Croisette another conversation started to rise above the noise — not because it was the loudest, but its clarity.
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Cannes Lions 2025 – A Quick Guide for IAB Canada Members

As the 72nd Cannes Lions Festival approaches (June 16–20), we’ve pulled together a quick guide to help IAB Canada members navigate the week.
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IAB Tech Lab Launches Containerization Project

The IAB Tech Lab has launched a new global initiative aimed at modernizing the infrastructure behind programmatic advertising. The Containerization Project is designed to tackle growing complexity in the supply chain and create a more efficient and scalable framework for real-time bidding (RTB).
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IAB Tech Lab invites Canadian Digital Stakeholders to Shape AI’s Use of Online Content

As AI transforms the way people discover and consume information, it is also changing how publisher and brand content appears online.
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Time to Lead: Why Canada Must Claim Its Place in the Digital Media Future

Canada’s digital media industry has evolved from early experimentation to a vital pillar of our economy.
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The Citizen-Consumer Mindset: Why Values, Trust, and Price All Matter Now 

At a time when economic anxiety runs high and public trust runs low, consumer behaviour is evolving in ways that are deeply emotional, values-driven, and—increasingly—political. 
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Signals from Europe: What Canada Can Learn from Multi-Markets in Motion

At Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.
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Putting Creators at the Center of Your Marketing Strategy

In the past year, the creator economy has leapt into the mainstream. Influencer marketing budgets are on track to grow by 14 percent in 2025, pushing total spend above $9 billion.
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The Deadline Approaches – It’s Time to Repeal the DST

Ahead of the June 30th payment deadline, IAB Canada is making a final appeal to the federal government to repeal the Digital Services Tax (DST) – or at a minimum, remove its retroactive application to January 1st, 2022.
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Shaping Canada’s Digital Future – Lessons Learned from the IAPP Conference 2025 

IAB Canada was thrilled to participate in the IAPP’s 25th Anniversary Conference this week in Toronto. As Canada faces rising global competition, fast-moving AI innovation, and increasing privacy risks, public and private sector leaders are being called to respond with practical, forward-looking solutions.  
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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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