Unlock the Power of Multicultural Advertising with Our Visual Explainer
Canada’s population is evolving, and multicultural communities are shaping the future of advertising.
IAB Canada Prepares for 2025 Election with Elections Canada
As we gear up for the upcoming federal election, IAB Canada has re-engaged with Elections Canada to ensure our members are well-prepared and aligned with current regulatory expectations.
Navigating Retail Media in a Tariff Storm
As geopolitical tensions flare and a renewed U.S.–Canada trade conflict escalates, the retail landscape is bracing for a storm.
IAB Tech Lab Introduces Trusted Server, to Help Publishers Regain Control of Digital Advertising Amid Browser Lockdowns
IAB Tech Lab, announced today the launch of Trusted Server. This new open-source server-side ad management framework gives publishers complete control over ad monetization in an era of increasing browser restrictions and signal loss.
IAB Canada Reflection on Trump Tariffs Impact to Canadian Digital Advertising
As Trump’s tariffs drive up costs and strain budgets, the Canadian digital advertising industry must adapt, innovate, and assert its vital role in sustaining businesses and economic growth.
IAB Tech Lab Moves to Advance Secure Matching & Measurement for Data Clean Rooms
IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.
Empowering Digital Talent – IAB Canada at the Toronto Career Fair
IAB Canada was proud to take part in the Career Fair Canada event in Toronto last week. We had the opportunity to connect with aspiring professionals and showcase the exciting possibilities within digital advertising.
IAB Canada Releases Oh! The Impressions you can make with DOOH
IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH.
The Mobile Gaming Ecosystem: How Brands Can Win in 2025 and Beyond
The gaming industry is evolving at a rapid pace, but one thing remains clear: mobile gaming is dominating the ecosystem.
Harmonizing Retail Media – A New Playbook on the Impact of In-Store Audio Advertising in Canada
IAB Canada is proud to unveil the Harmonizing Retail Media: The 2025 In-Store Audio Playbook, a collaborative research initiative with Leger and Stingray Advertising.