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Category: Community Uninterrupted

A Visual Guide to Get Started with Retail Media

IAB Canada has published a new visual explainer that helps advertisers quickly navigate the fundamentals of Retail Media.
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IAB and MRC Release Draft Guidelines for Attention Measurement

Attention is quickly becoming the name of the game as marketers and media buyers seek meaningful ways to evaluate advertising performance beyond traditional reach and impression metrics. With growing demand for more relevant, outcome-based signals, attention is emerging as a key component in the shift toward new media currencies. 
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Belgian Market Court TCF Pressure Test Concludes – Confirming Limited Role of IAB Europe in Downstream Data Controllership 

IAB Canada has received encouraging news from IAB Europe with regards to the ruling handed down yesterday (May 14, 2025) by the Belgian Market Court on its appeal of the February 2022 decision by the Belgian Data Protection Authority (APD) against IAB Europe and the Transparency & Consent Framework (TCF) v2.0. 
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Weak Signals, Strong Consequences: Why Programmatic Needs a Reset 

In late 2024, IAB Canada identified a brewing issue in the digital advertising ecosystem—one that’s quietly impacting campaign performance, publisher monetization, and buyer accountability: signal strength. 
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Enterprise 2025 Barometer – Industry Poised for Growth, With a Call to Clarify “Canadian Media” 

At IAB Canada’s Enterprise 2025, digital advertising community gathered to take stock of where the industry is headed—and the latest Barometer Survey confirms a cautious optimism grounded in innovation, investment, and a drive to define a sustainable future for Canadian Media. 
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Mark Carney Elected Canada’s 24th Prime Minister

IAB Canada congratulates Prime Minister Mark Carney on his election victory and welcomes the opportunity to work with his government on innovation, privacy, and responsible AI development. 
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Signal Check: Industry Survey Tackles Data Deficits in Programmatic 

Signal loss in the digital advertising supply chain is becoming an increasingly urgent concern — and IAB Canada is taking action. 
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Agency 360: A New Lens on Partnerships and Performance 

IAB Canada has released its inaugural Agency 360 – Partnership Attributes Report, a barometer study created specifically to help agencies sharpen their competitive edge. 
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Trump Tariff Announcement & Implications for Canada’s Digital Advertising Ecosystem

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Unlock the Power of Multicultural Advertising with Our Visual Explainer

Canada’s population is evolving, and multicultural communities are shaping the future of advertising.
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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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