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Category: Community Uninterrupted

IAB Canada Prepares for 2025 Election with Elections Canada

As we gear up for the upcoming federal election, IAB Canada has re-engaged with Elections Canada to ensure our members are well-prepared and aligned with current regulatory expectations.
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Navigating Retail Media in a Tariff Storm 

As geopolitical tensions flare and a renewed U.S.–Canada trade conflict escalates, the retail landscape is bracing for a storm.
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IAB Tech Lab Introduces Trusted Server, to Help Publishers Regain Control of Digital Advertising Amid Browser Lockdowns

IAB Tech Lab, announced today the launch of Trusted Server. This new open-source server-side ad management framework gives publishers complete control over ad monetization in an era of increasing browser restrictions and signal loss.
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IAB Canada Reflection on Trump Tariffs Impact to Canadian Digital Advertising 

As Trump's tariffs drive up costs and strain budgets, the Canadian digital advertising industry must adapt, innovate, and assert its vital role in sustaining businesses and economic growth.
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IAB Tech Lab Moves to Advance Secure Matching & Measurement for Data Clean Rooms 

IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.
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Empowering Digital Talent – IAB Canada at the Toronto Career Fair 

IAB Canada was proud to take part in the Career Fair Canada event in Toronto last week. We had the opportunity to connect with aspiring professionals and showcase the exciting possibilities within digital advertising.
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IAB Canada Releases Oh! The Impressions you can make with DOOH

IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH.
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The Mobile Gaming Ecosystem: How Brands Can Win in 2025 and Beyond

The gaming industry is evolving at a rapid pace, but one thing remains clear: mobile gaming is dominating the ecosystem.
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Harmonizing Retail Media – A New Playbook on the Impact of In-Store Audio Advertising in Canada 

IAB Canada is proud to unveil the Harmonizing Retail Media: The 2025 In-Store Audio Playbook, a collaborative research initiative with Leger and Stingray Advertising.
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IAB Canada – Setting Out to Attract New Talent 

IAB Canada is thrilled to support the online advertising industry’s talent recruitment efforts by participating in the upcoming Career Fair Canada in Toronto.
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Posts by Category

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study