IAB Canada Policy Roundup – CRTC redefines Canadian Content and Europe proposes amendments to the GDPR

Regulatory momentum is accelerating at home and abroad, with the CRTC redefining Canadian content and the EU proposing major GDPR amendments, signaling a rapidly shifting compliance landscape for the digital advertising sector.
OPC Takes Aim at Biometrics – What Canadian Advertisers Need to Know

Biometrics are moving from hype to real-world use in digital out-of-home (DOOH) and retail media. They’re mainly used for anonymous audience analytics (e.g., presence, dwell, age-range estimation) and sometimes to trigger dynamic creative insertion.
IAB Canada Summer Policy Round-Up

As Summer approaches, IAB Canada is pleased to share a snapshot of our latest advocacy work across the digital advertising and media landscape.
Canada to Rescind Digital Services Tax: A Positive Turn for Trade and Cooperation

In a significant reversal announced late Sunday, the Government of Canada has confirmed it will rescind the Digital Services Tax (DST) that was set to take effect Monday. This development […]
The Deadline Approaches – It’s Time to Repeal the DST

Ahead of the June 30th payment deadline, IAB Canada is making a final appeal to the federal government to repeal the Digital Services Tax (DST) – or at a minimum, remove its retroactive application to January 1st, 2022.
Belgian Market Court TCF Pressure Test Concludes – Confirming Limited Role of IAB Europe in Downstream Data Controllership

IAB Canada has received encouraging news from IAB Europe with regards to the ruling handed down yesterday (May 14, 2025) by the Belgian Market Court on its appeal of the February 2022 decision by the Belgian Data Protection Authority (APD) against IAB Europe and the Transparency & Consent Framework (TCF) v2.0.
Mark Carney Elected Canada’s 24th Prime Minister

IAB Canada congratulates Prime Minister Mark Carney on his election victory and welcomes the opportunity to work with his government on innovation, privacy, and responsible AI development.
Trump Tariff Announcement & Implications for Canada’s Digital Advertising Ecosystem

Yesterday, the White House announced the dreaded new round of tariffs which were framed as retaliatory and strategic responses to what the U.S. deems “unfair” trade practices from a range […]
What is the Fate of the DST?

With the federal government prorogued until March 24th, many bills that hadn’t received Royal Assent were set to die on the order paper.
What Trudeau’s Resignation Means for our Industry
This morning the Prime Minister of Canada, Justin Trudeau, has resigned. IAB Canada has been actively working on several files impacting the Canadian Digital Media sector and this move will […]