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Category: Research

Digital Rocks for the Canadian Back-to-School Shopper -Vividata reports

Before we turn our attention to the Holiday Shopping season, we wanted to reflect on back-to-school and how digital media is becoming the “it” channel for back-to-school shopping.
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Enterprise 2025 Barometer – Industry Poised for Growth, With a Call to Clarify “Canadian Media” 

At IAB Canada’s Enterprise 2025, digital advertising community gathered to take stock of where the industry is headed—and the latest Barometer Survey confirms a cautious optimism grounded in innovation, investment, and a drive to define a sustainable future for Canadian Media. 
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Signal Check: Industry Survey Tackles Data Deficits in Programmatic 

Signal loss in the digital advertising supply chain is becoming an increasingly urgent concern — and IAB Canada is taking action. 
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Harmonizing Retail Media – A New Playbook on the Impact of In-Store Audio Advertising in Canada 

IAB Canada is proud to unveil the Harmonizing Retail Media: The 2025 In-Store Audio Playbook, a collaborative research initiative with Leger and Stingray Advertising.
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IAB Canada Completes the 4th Digital Advertising Salary Survey 

IAB Canada has completed the 2024 Salary Study containing several major insights depicting a changed job market for the digital advertising industry in Canada. 2024 has been a challenging year for the digital media advertising jobs sector.
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Things we Need to Know – An Update on IAB Canada Research

IAB Canada has focused on key priority areas to help deliver relevant reporting to the Canadian market. 
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Enterprise 2024 Full Report: Actionable Insights from the Community for the Industry

The recent Enterprise 2024 event was a huge success, bringing together a wide range of stakeholders from Canada’s digital media industry. United by a common goal of tackling the industry’s most pressing challenges, the community worked together to solve problems and share valuable insights.
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Decoding Industry Growth at IAB Canada’s State of the Nation Toronto 2024

IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada's digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media. 
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IAB Canada Releases First in a Series of AI Impact Industry Papers – How AI Impacts Digital Advertising: Search

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IAB Canada Research Update: Survey Season is Upon Us!

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Posts by Category

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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