Exclusive Insights from State of the Nation 2024 – Sandbox Testing
The recent IAB Canada’s State of the Nation 2024 event in Toronto took on a critical issue in the advertising industry – the phase-out of third-party cookies by Google Chrome, slated for Q1 2025.
Exclusive Insights from State of the Nation 2024 Toronto – Is this even legal?
As the Canadian advertising industry undergoes significant shifts, privacy regulations become increasingly complex. A recent panel discussion at IAB Canada’s State of the Nation event in Toronto, the discussion centred around the current legislative landscape in Canada (and beyond), the looming issues and concerns for the industry, and how to ensure advertising practices are compliant and ethical.
Exclusive Insights from State of the Nation 2024 Toronto – WTF Do We Do Now?
The future of digital advertising is centered around privacy. As third-party cookies eventually crumble, panelists at IAB Canada’s State of the Nation event in Toronto explored actionable tactics for maintaining effective audience targeting while upholding evolving privacy standards.
IAB Europe Delves into The Digital Details at Interact
IAB Europe held its annual Interact conference in Milan last week. The event brought together a broad network of European stakeholders to address serious questions about the digital advertising industry with sharp discussions.
Shaping the Future of Digital Advertising: Insights from IAB Canada’s Enterprise Event
The recent Enterprise Event rallied the Canadian digital advertising community to tackle the industry’s most pressing challenges. Held at Toronto’s iconic The Great Hall, the event fostered collaborative discussion with IAB Canada members as well as panel discussions led by industry leaders.
Addressable Audiences in a Privacy-First World
In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user’s privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
Heard at IAB Canada GameFest “Everyone is a Gamer, from Aunt Sally to Grandma Judy”
IAB Canada’s recent Data Night entitled “GameFest” brought together industry leader Deborah Gurofsky, Vice President of Partnerships at Media Pulse and Sonia Carreno, President of IAB Canada, for a fascinating […]
Chart the Future of Digital Advertising in Canada: Join Us at Enterprise on April 25, 2024
As stewards of the ever-changing digital advertising landscape, IAB Canada is committed to keeping our community ahead of the curve. The same is true internationally – look no further than […]
Exploring the Ever-Evolving Meaning of Luxury for Today’s Consumers
As we prepare for the upcoming Report on Data event on November 29th in Toronto, IAB Canada and our community are all about data that helps discover opportunities in the […]
2023 Report on Data for an Informed Industry
Every year, the IAB Canada community comes together to celebrate the end of the year at our Report on Data Event. Like every good annual celebration, this event has well-established […]