Autonomous AI: The Next Evolution in Performance Marketing
We spoke with Kaitlin Forbes, Director, Product Marketing at Quantcast, about the evolution of AI in marketing. She explained that artificial intelligence isn’t new, but the fundamental shift is from automation to autonomy.
Unlocking AI’s potential in Marketing Education – A conversation with Sonia Carreno
In a recent online interview with ME +ai’s Liz Oke, Sonia Carreno, President of the Interactive Advertising Bureau of Canada, spoke about the profound influence of artificial intelligence (AI) on […]
Defined by Choice, Driven by Talent – Welcome to 2023
We were recently asked by AAM to reflect on what lessons IAB Canada and its members learned last year and what marketers could look forward to in the coming months. […]
Highlighting New Ad Tech Capabilities for More Agile Planning, Measurement and Optimization
A Conversation with Amazon Ads. Following our Annual Report on Data event on December 5th, 2022, where we dug deep into how to effectively reach consumers in 2023 without third […]
CTV Should be on Everyone’s List in 2023
Looking into the New Year with Samsung Ads One of the greatest gifts we can receive annually is a peek into the crystal ball of some of our most-forward thinking […]
A Collective Effort to Support Local
The role of local journalism has never been greater than it was over the past two years while Canadians struggled to stay on top of current reporting during a time […]
The Wisdom Behind Sophi.io and The Globe and Mail
While regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher […]
Future Gazing: The Role of AI in Advertising
A conversation with Scibids Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our IAB Canada 2021 Ad […]
Delivering a Retail Marketing Reboot – Purolator’s Unique Perspective
With the recent shift in consumer behaviour brought on by the global pandemic, retail channels are evolving to meet changing customer needs. With health and safety top of mind many […]
The Picture is Clear with ACR Technology
The number of Smart TVs in Canadian households is rapidly growing, and the amount of TV viewership data potentially available via automatic content recognition (ACR) has risen accordingly. True to its […]