Enterprise 2024 Full Report: Actionable Insights from the Community for the Industry
The recent Enterprise 2024 event was a huge success, bringing together a wide range of stakeholders from Canada’s digital media industry. United by a common goal of tackling the industry’s most pressing challenges, the community worked together to solve problems and share valuable insights.
Digital Advertising’s Sustainability Imperative: It’s Time for Action
In the fast-paced world of digital advertising, there’s a rapid evolving definition behind “sustainability”. Looking through the environmental lens, one looming challenge that can’t be ignored is the carbon emissions tied to advertising online.
We Love Round Numbers for Purchases That Involve Our Feelings
Research participants were more inclined to buy champagne if its price was a round number ($40.00 versus $39.72 or $40.28) but more inclined to buy a calculator if its price […]
Top 2 Digital Marketing Tips from Vitaly Pecherskiy, Co-Founder and COO of StackAdapt
Here is part two of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share […]
Top 4 Digital Marketing Tips from Jeff Quipp, President of Search Engine People
Here is part one of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share […]