IAB Canada Briefing – Retail Media Networks: Navigating Challenges Amid Rapid Growth
Reported by IAB Canada contributor Paolo Lacuna According to the 2022 IAB Canada Internet Ad Revenue Survey, Retail Media experienced remarkable growth, increasing 26% to reach an impressive $982 million in […]
IAB Canada Briefing – Connected TV in Canada
AVOD Gaining Ground with Canadian Viewers Reported by IAB Canada contributor Paolo Lacuna Last year, we had the privilege of featuring Dave Pauk, Samsung Ads Canada Regional Sales Director, who […]