Safety on the Net – YouTube and its Commitment to a Safe Ecosystem
We’ve been covering the topic of misinformation in the context of brand safety since the 2016 elections south of the border. For over two years, political misinformation has been exacerbated […]
The State of Cookie Independence 2022
It’s been over two years since Google announced the deprecation of third-party cookies, which is slated to take effect in the second half of 2023. When that happens, the cookie, […]
The Next World of Content Creation
After a week steeped in creativity from Cannes, IAB Canada caught up with Katherine Scarrow, the General Manager of Globe Content Studio, the content marketing arm of The Globe and […]
Let’s Change the Topic to Creativity – Cannes Lions Season Kicks Off
Finally, a reprieve from numbers, policy, and plumbing – Cannes Lions season is upon us! The media side of the advertising business rarely has the time to reflect on the […]
Leveraging the Shopping Soundtrack
As IAB Canada prepares for our 5th Annual Location Based Advertising event taking place on April 27, 2022, we are noticing that one area is seeing rapid development and innovation. […]
Making Privacy a Positive Experience: Didomi Weighs in on the First Party Data Reality
In preparation for next week’s Business of Digital: The First Party Reality – The New Rules of Engagement, we sat down with IAB Canada member and topic sponsor, Didomi to get their unique take on […]
Minding the PET Store – Optable Talks Clean Rooms
Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of […]
Brand Relevancy and Reach in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully […]
Meaningful Measurement in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully […]
Navigating the Ocean of Data
Thoughts from the IAB Canada Community It’s Data Season at IAB Canada and we are in the final stages of assembling a stellar cast of industry experts to join us […]