Key Insights from Roku’s Video-on-Demand Evolution Report 2025
The Roku Video on Demand (VOD) Evolution Report 2025 reveals critical insight into the dramatic shifts in TV streaming as well as how marketers should tune in and take advantage of these developments.
Tracking Trends from DMEXCO 2024
This week almost 30,000 digital advertising professionals made their way to DMEXCO, one of the world’s largest online advertising and marketing conferences in Cologne, Germany organized by BVDW (IAB affiliate in Germany) and several presenting partners including IAB Europe.
IAB Canada and RCC Join Forces to Drive Retail Media Forward in Canada
IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
IAB Tech Lab Announces Significant Milestone to the Privacy Taxonomy
Today, the digital advertising industry is taking a big step towards better, standardized data privacy practices through substantial developments with the IAB Tech Lab’s Privacy Taxonomy.
Things we Need to Know – An Update on IAB Canada Research
IAB Canada has focused on key priority areas to help deliver relevant reporting to the Canadian market.
Engaging Addressable Audiences – Snap Spotlights Innovations
With significant investments in machine learning models, improved signals, and optimized ad formats, IAB Canada member and Elite Corporate Sponsor, Snap has shared with us, recent product enhancements that demonstrate their dedication to delivering performance across the whole marketing funnel.
Canada’s Digital Ad Industry Faces DST Disruption
The new Digital Services Tax (DST) is set to disrupt Canada’s $18B digital advertising ecosystem, hitting businesses hard.
IAB Canada Reaction to The Digital Services Tax (DST)
IAB Canada members have expressed concerns over the recent implementation of the Digital Services Tax and we are working with our community to help navigate the implications.
IAB Releases Attention Metrics Guide
The IAB US Attention Task Forces has released a series of helpful resources on the state of attention measurement. Brands globally have shifted their efforts towards capturing attention metrics.
OPC’s Deceptive Privacy Practice Report – How TCF Canada Can Help
The Privacy Commissioner of Canada, together with 25 privacy enforcement authorities from across Canada and internationally, issued findings from a “sweep” conducted earlier this year of more than 1,000 websites and mobile apps.