Another Bad Day for Ad Fraud – IAB Tech Lab Tightens the ads.txt Specification
This week, IAB Tech Lab announced an update to the ads.txt specification which has been widely adopted as an effective measure against ad fraud. The updated specification is now out […]
The Canadian Media Supply Chain Gets a Health Check
Highlights from the IAS H2 2020 Media Quality Report Reflecting on an unprecedented year of lockdown with significantly increased screen time generating massive volumes of ad impressions, IAS joined IAB Canada’s […]
IAB Tech Lab Deals Another Blow to Ad Fraud
IAB Tech Lab released another critical development as an important step towards eliminating malvertising and securing a brand safe digital media supply chain. The creation of buy-side transparency specifications enables […]
Unpacking the “E” in LEAN Ads
Light Encrypted Ad Choice Supported Non-Intrusive While global stakeholders are working hard to finalize the details behind LEAN, the industry has already embraced the tenants of the four principles designed […]