FlexiVODs are Shifting TV Streaming behaviours in Canada, Roku’s VOD Evolution 2024 Study Reveals
As Canadian Video-on-Demand (VOD) consumers grow, a new audience category emerges. FlexiVOD enters the lexicon of digital media defined by consumers who change TV streaming habits in response to evolving […]
IAB Canada Briefing – Connected TV in Canada
AVOD Gaining Ground with Canadian Viewers Reported by IAB Canada contributor Paolo Lacuna Last year, we had the privilege of featuring Dave Pauk, Samsung Ads Canada Regional Sales Director, who […]
CTV Should be on Everyone’s List in 2023
Looking into the New Year with Samsung Ads One of the greatest gifts we can receive annually is a peek into the crystal ball of some of our most-forward thinking […]
The Rule of 40 – CTV for Reach
Last month, IAB Canada hosted two significant events that delved into the world of “Reach”. The first was a cross-council panel discussion about the rise of audio and “theatre of […]