Agency 360: A New Lens on Partnerships and Performance
IAB Canada has released its inaugural Agency 360 – Partnership Attributes Report, a barometer study created specifically to help agencies sharpen their competitive edge.
Advertisers Boost Retail Media Investments driven by measurable outcomes – Key Insights from IAB Canada and RCC’s Barometer Report on the State of Retail Media
IAB Canada partnered with the Retail Council of Canada (RCC) to produce the State of Retail Media in Canada: Barometer Report 2024.
Unmet Sustainability Standards Leave Ad Inventory on the Table – Key Insights from IAB Canada’s Barometer Report on Sustainable Advertising
The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards.
The Potential for Increased Investments and Creativity is High, IAB Canada’s 2024 State of DOOH in Canada Barometer Report Reveals
IAB Canada presents the latest findings from our 2024 State of Digital Out of Home (DOOH) in Canada Barometer Report. This comprehensive report, developed through insights from a dedicated DOOH Committee with input IAB Canada’s buy-side members, highlights the growing importance and potential of DOOH in modern digital media strategies.
IAB Canada Research Update: Survey Season is Upon Us!
IAB Canada Launches Retail Media Trends Survey We’ve partnered with Insider Intelligence to capture valuable insights about the market on this growing sector in Canada and as a thank-you for […]
IAB Canada Releases Influencer Barometer Report
IAB Canada’s Branded Content and Social Media Committee discussed a general lack of visibility on the level of investment taking place in Influencer Marketing in Canada. In June 2023, IAB Canada […]
IAB Canada Releases the 2023 Diversity, Equity, and Inclusion Barometer Report
Since 2021, IAB Canada has celebrated the signatories of the Diversity-and-Inclusion Charter, a momentous document that highlights the industry’s commitment to DEI efforts. The Diversity, Equity, and Inclusion Barometer Report […]
IAB Canada Releases the 2023 Digital For Reach Barometer Report
IAB Canada released its third annual Barometer Report on Digital Reach. The study provides a snapshot from the buy side on the general outlook of the industry in 2023, planned […]
All Signs Point to Optimism for Location Based Advertising
IAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and […]
IAB Canada Releases the 2022 Currency of Talent Barometer Study
IAB Canada has released the first of a three-part series of resources that addresses the challenges in recruiting and retaining talent in the online advertising industry. The 4th Annual Currency […]