Safety on the Net – YouTube and its Commitment to a Safe Ecosystem
We’ve been covering the topic of misinformation in the context of brand safety since the 2016 elections south of the border. For over two years, political misinformation has been exacerbated […]
Who’s Paying (for) Attention?
It’s Data Season at IAB Canada. As we prepare for our Report on Data event on November 30th, we will be covering off all angles of the subject by exploring […]
The Canadian Media Supply Chain Gets a Health Check
Highlights from the IAS H2 2020 Media Quality Report Reflecting on an unprecedented year of lockdown with significantly increased screen time generating massive volumes of ad impressions, IAS joined IAB Canada’s […]
IAB Canada Releases Updated Brand Safety & Viewability Guide
Regardless of media channel, the onus is on the advertising community at large, to maximize the benefits of the digital media supply chain while protecting the integrity of our brands […]