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Tag: cannes lion

Bold Ideas from Cannes Lions 2025: Purpose in Practice – How Brands Are Fueling Real-World Innovation

The session opened with two stark facts – half the world still lacks access to basic healthcare and one in four people don’t have safe drinking water.
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Bold Ideas from Cannes Lions 2025- Maslow’s Pyramid, Reimagined

Day two at Cannes had a lot of insightful gems throughout the day. Rather than delving into a singular session, I will try to weave a narrative around one of my favourite psychological models – Maslow’s hierarchy of needs.
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Bold Ideas from Cannes Lions 2025: The De-Shittification of Advertising

One of my favourite themes emerging from today’s discussions on day one of Cannes Lions 2025 was the deep dive into a relatively new industry buzzword – and, arguably, a necessary rallying cry: de-shittification.
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Bold Ideas from Cannes Lions 2025: Neurodivergent Minds – The Business Imperative Brands Can’t Afford to Miss

Amidst the AI buzz throughout the La Croisette another conversation started to rise above the noise — not because it was the loudest, but its clarity.
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Cannes Lions – The Creative Canary in the Coal Mine

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