Bold Ideas from Cannes Lions 2025: Purpose in Practice – How Brands Are Fueling Real-World Innovation
The session opened with two stark facts – half the world still lacks access to basic healthcare and one in four people don’t have safe drinking water.
Bold Ideas from Cannes Lions 2025- Maslow’s Pyramid, Reimagined
Day two at Cannes had a lot of insightful gems throughout the day. Rather than delving into a singular session, I will try to weave a narrative around one of my favourite psychological models – Maslow’s hierarchy of needs.
Bold Ideas from Cannes Lions 2025: The De-Shittification of Advertising
One of my favourite themes emerging from today’s discussions on day one of Cannes Lions 2025 was the deep dive into a relatively new industry buzzword – and, arguably, a necessary rallying cry: de-shittification.
Bold Ideas from Cannes Lions 2025: Neurodivergent Minds – The Business Imperative Brands Can’t Afford to Miss
Amidst the AI buzz throughout the La Croisette another conversation started to rise above the noise — not because it was the loudest, but its clarity.
Cannes Lions – The Creative Canary in the Coal Mine
Cannes Lions kicks off next week for another year of virtual content that focuses on the hottest trends in advertising. The annual festival celebrates the best creative in the world […]