Going to Cannes Lions 2024? Celebrate Creativity with IAB Canada Members
IAB Canada members are getting ready to touchdown in Cannes for the 71st Cannes Lions Festival of Creativity. If this is your first time at Cannes, we’re here to help […]
Brand Distribution Through NFTs
For years, marketers have struggled to determine the actual impact of ads on consumer reach and engagement. But the verified transactional nature of NFTs could serve as an antidote. Fundamentally, […]
Does Creativity Eat the Algorithm in eCommerce?
When it comes to channel planning for eCommerce, we have a tendency to dive straight to the bottom of the funnel to move quickly towards a search, click and buy […]
Let’s Change the Topic to Creativity – Cannes Lions Season Kicks Off
Finally, a reprieve from numbers, policy, and plumbing – Cannes Lions season is upon us! The media side of the advertising business rarely has the time to reflect on the […]