Going to Cannes Lions 2024? Celebrate Creativity with IAB Canada Members
IAB Canada members are getting ready to touchdown in Cannes for the 71st Cannes Lions Festival of Creativity. If this is your first time at Cannes, we’re here to help […]
The Science Behind B2B Marketing
B2B had a notable presence at Cannes this year with a presentation by Linkedin that set the stage outlining the overall growth of the sector. The overall rise in B2B […]
A Spotlight on Effective Creative
A recap of ‘The Art of Effective Digital Advertising’ submitted by IAB Canada contributor: Polina Moliboga-Fuchs This afternoon’s focus was on a creative unit. How to place it, where to place […]
The Science Behind Creative Effectiveness
While the industry re-arranges the deck chairs on addressability in a cookieless media supply chain, advertisers, as a critical part of their strategy to shore up first party data and loyalty, are […]