An Untapped Opportunity: Why Brands Outside of Retail Should Invest in In-Store Audio
In-store audio gives non-retail brands a powerful way to reach focused, high-intent shoppers in a captive environment. With strong brand lift and measurable conversions, it offers a rare full-funnel opportunity right in the aisle.
Retail Media Gets a Rebrand
Canada’s retail media landscape is evolving at record speed, propelled by omnichannel shopping behaviours, loyalty ecosystems, and data collaboration capabilities that stretch far beyond traditional media placements.