Interactive Guide: Targeted Advertising Regulations in Canada
Built with Fasken’s Privacy and Cybersecurity team, this questionnaire-based guide offers publishers a clear, practical way to understand targeted advertising requirements across Canadian privacy regimes.
OPC Takes Aim at Biometrics – What Canadian Advertisers Need to Know
Biometrics are moving from hype to real-world use in digital out-of-home (DOOH) and retail media. They’re mainly used for anonymous audience analytics (e.g., presence, dwell, age-range estimation) and sometimes to trigger dynamic creative insertion.
Shaping Canada’s Digital Future: Trade, Tax, and Policy on the Global Stage
IAB Canada welcomes the renewed momentum in Canada’s trade discussions with both the European Union and the United States—two key partners in shaping the future of digital markets.
IAB Tech Lab Releases Implementation Guidelines for the Global Privacy Platform
IAB Tech Lab released the Implementation Guidelines for the Global Privacy Platform this week, marking a pivotal step in establishing industry-wide standards for consent and data privacy.
Pulse on Policy
Updated August 1, 2024.
While the House takes a rest, IAB Canada is continuing to track files that are impacting the industry both near and far. Following are two files that have seen some recent activity.
Addressable Audiences in a Privacy-First World
In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user’s privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
Pulse on Policy – From Across the Pond
This month’s policy round up is turning its focus on the EU and some noteworthy developments that we are keeping an eye on in case they venture across borders. Europe […]
A Precedent-Setting Case for Omni-Channel Consent
An interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale. […]
Return on Consent
Salesforce recently released the Fifth Edition of the Connected Customer report, and the results indicate that despite the push for enhanced privacy regulations across borders, consumers are asking for experiences […]