Consent Archives - IAB Canada

January 22, 2026

Interactive Guide: Targeted Advertising Regulations in Canada

Built with Fasken’s Privacy and Cybersecurity team, this questionnaire-based guide offers publishers a clear, practical way to understand targeted advertising requirements across Canadian privacy regimes.

August 15, 2025

OPC Takes Aim at Biometrics – What Canadian Advertisers Need to Know

Biometrics are moving from hype to real-world use in digital out-of-home (DOOH) and retail media. They’re mainly used for anonymous audience analytics (e.g., presence, dwell, age-range estimation) and sometimes to trigger dynamic creative insertion.

July 9, 2025

Shaping Canada’s Digital Future: Trade, Tax, and Policy on the Global Stage

IAB Canada welcomes the renewed momentum in Canada’s trade discussions with both the European Union and the United States—two key partners in shaping the future of digital markets.

October 31, 2024

IAB Tech Lab Releases Implementation Guidelines for the Global Privacy Platform

IAB Tech Lab released the Implementation Guidelines for the Global Privacy Platform this week, marking a pivotal step in establishing industry-wide standards for consent and data privacy.

July 24, 2024

Pulse on Policy

Updated August 1, 2024. While the House takes a rest, IAB Canada is continuing to track files that are impacting the industry both near and far. Following are two files that have seen some recent activity.

April 11, 2024

Addressable Audiences in a Privacy-First World

In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user's privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?