Yahoo Identity Solutions Prepare Advertisers for Cookie Independence
Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated […]
Quality Digital Marketing is Landing in 2022
Faced with imminent removal of one of the most valuable tools in the digital marketer’s toolkit, it was music to the industry’s ears to hear that Google was delaying its […]
Premium Publishing and its Unique Role in the Pursuit of Reach
We’re putting the finishing touches on our agenda for the next Business of Digital seminar entitled “Digital for Reach”. This half day event is free to all IAB Canada members […]
The Realities of Future-Proofing – Investing in Cookie Independence
This week’s IAB Annual Leadership Summit covered a tremendous amount of ground. Aside from the multi-faceted discussions around solving for third party cookies, there was a pointed focus on the readiness of […]
IAB Tech Lab Releases Critical Outputs for the Cookieless Future
One year after IAB announced the formal kick-off of Project Rearc, a global collaborative initiative involving the world’s top industry thought leadership from all stakeholder groups, there has been significant […]
Google’s Critical Announcement Sets Path to Crack Cookieless Addressability
This week, Google announced that in late 2022, when Chrome begins to block third-party cookies, it will be operating exclusively on Privacy Sandbox’s anonymized audience cohorts. More specifically, Google will not be […]