Canada’s Creator Economy: From Side Hustle to Structural Force
Content creators are increasingly operating as full-fledged media publishers – building audiences, distributing content, and shaping public discourse.
Putting Creators at the Center of Your Marketing Strategy
In the past year, the creator economy has leapt into the mainstream. Influencer marketing budgets are on track to grow by 14 percent in 2025, pushing total spend above $9 billion.