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Tag: Creators

What Successful Creator and Influencer Marketing Campaigns Look Like in Canada

Discover the six pillars shaping successful creator and influencer marketing in Canada, supported by real-world campaigns that demonstrate measurable impact across brand, performance and media objectives.
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Canada’s Creator Economy: From Side Hustle to Structural Force

Content creators are increasingly operating as full-fledged media publishers – building audiences, distributing content, and shaping public discourse.
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Putting Creators at the Center of Your Marketing Strategy

In the past year, the creator economy has leapt into the mainstream. Influencer marketing budgets are on track to grow by 14 percent in 2025, pushing total spend above $9 billion.
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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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