Data Archives - IAB Canada

October 2, 2025

Canada’s “Gutenberg Moment”: What Minister Evan Solomon’s Vision Means for Digital Advertising

Minister Evan Solomon outlines an ambitious plan to secure Canada’s digital sovereignty and accelerate responsible AI adoption.

May 15, 2025

Shaping Canada’s Digital Future – Lessons Learned from the IAPP Conference 2025

IAB Canada was thrilled to participate in the IAPP’s 25th Anniversary Conference this week in Toronto. As Canada faces rising global competition, fast-moving AI innovation, and increasing privacy risks, public and private sector leaders are being called to respond with practical, forward-looking solutions.

May 1, 2025

Weak Signals, Strong Consequences: Why Programmatic Needs a Reset

In late 2024, IAB Canada identified a brewing issue in the digital advertising ecosystem—one that’s quietly impacting campaign performance, publisher monetization, and buyer accountability: signal strength.

April 17, 2025

Signal Check: Industry Survey Tackles Data Deficits in Programmatic

Signal loss in the digital advertising supply chain is becoming an increasingly urgent concern — and IAB Canada is taking action.

June 8, 2023

How Marketers Can Leverage AI to Unlock the Full Potential of Data at Massive Scale

December 2, 2021

A 2021 Q4 Industry Round-up – IAB Canada’s Report on Data

November 11, 2021

Navigating the Ocean of Data

November 4, 2021

Tag: Data