Gearing up for the State of the Nation

IAB Canada has been busy in-session with Councils this month. Reflecting on Q1, while we continue to face an underlying theme of economic uncertainty, there is no shortage of concrete […]

Benchmarking Progess on DEI in Advertising

IAB Canada continues to support Diversity, Equity, and Inclusivity in the online advertising sector. By modifying taxonomies to better reflect what we are describing in our market (ie. blocklists and […]

The Long Game – Evolved Always-On Strategies 

This week, IAB Canada participated in several discussions that touched on the theme of “always-on” media. While most brands understand the value of keeping the lights on across the calendar […]