Exploring the Ever-Evolving Meaning of Luxury for Today’s Consumers
As we prepare for the upcoming Report on Data event on November 29th in Toronto, IAB Canada and our community are all about data that helps discover opportunities in the […]
IAB Canada Launches the Digital Media Directory
IAB Canada announced the release of the Canadian Digital Media Directory at last week’s State of the Nation event. The directory was developed as part of IAB Canada’s ongoing commitment […]
Sheltering Spend Scrutiny with Digital Media
WFA reports concerning numbers this week from their recent study in partnership with Ebiquity that indicates that top advertisers who are responsible for more than $44bn in ad spend are […]
Digital Media & Its Luxury of Value Layers
As the world of measurement continues to turn, discussions within our council groups and at our upcoming State of the Nation event, are centred around currencies and layers. We’ve come […]
CTRL ATL – Media’s Inevitable Migration to Lower Funnel
There is no debate that digital media has impacted the purchase funnel in significant ways over the past 25 years – completely innovating the ways in which advertisers connect to […]
IAB Canada Releases the 2022 Digital for Reach Barometer Report
This week, IAB Canada released the second annual Digital for Reach Barometer Report. A buy-side study that probes priorities, topline estimated increases and declines in expenditure and captures a current […]
The Big Gamification in Canada
IAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across […]
A note from IAB Canada’s President before you power down for the holidays
Dear IAB Canada Members and Canadian Digital Media Community, As 2021 comes to a close, I’d like to take a moment to reflect on a year that has brought our […]
Planning for Supply Chain Shortages
One week after Finance Minister Chrystia Freeland said she is concerned about the challenges facing global supply chains and how it would affect Canada, RSM, a leading global provider of audit, […]
15 Essential Digital Marketing and Media Questions That Will be Answered at X-Series: Metrics
IAB Canada is excited to bring you X-Series: Metrics at the Ritz-Carlton Hotel in Toronto on December 4th. During the event, we’re unveiling the latest Canadian Media Usage Trends (CMUST) […]