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Tag: Digital Out of Home

In the Path of the Crowd: How DOOH Helps Brands Reach Live Event Audiences

Live events create real-world audience signals that DOOH can help advertisers act on. Our latest article looks at how brands can use location, timing, creative flexibility, and local relevance to connect with audiences around concerts, games, festivals, conferences, and other shared moments.
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What Success Looks Like in DOOH for 2026

Canadian DOOH is entering a smarter, more accountable era where creativity drives measurable impact and amplifies campaigns across the media mix.
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Digital Out of Home in Canada: Accelerating Toward Integration and Maturity

Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
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IAB Canada Releases Oh! The Impressions you can make with DOOH

IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH.
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The Potential for Increased Investments and Creativity is High, IAB Canada’s 2024 State of DOOH in Canada Barometer Report Reveals 

IAB Canada presents the latest findings from our 2024 State of Digital Out of Home (DOOH) in Canada Barometer Report. This comprehensive report, developed through insights from a dedicated DOOH Committee with input IAB Canada's buy-side members, highlights the growing importance and potential of DOOH in modern digital media strategies. 
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Digital Reach Gets a Makeover

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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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