Yahoo Identity Solutions Prepare Advertisers for Cookie Independence

Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated […]
Amazon on How Marketers are Driving Performance and Reducing Costs

IAB Canada held its annual State of the Nation event on May 31st in Toronto. With several presentations focused on the current state of the economy in Canada, we followed […]